Real Madrid superstar Kylian Mbappé has officially ended his two-decade relationship with Nike to join Swiss sportswear brand On as it makes its long-awaited entry into football. The move brings one of the sport’s most recognizable players into a new product-development partnership as On prepares to launch its first football boots in 2027. The strategic…
The iconic Jordan Brand has officially shattered its historical reliance on nostalgia by unveiling the innovative Air Jordan 41 in Shanghai. This flagship basketball silhouette abandons the familiar retro design cues of previous decades to establish a progressive aesthetic designed specifically for modern hoopers. The release signals a bold corporate pivot toward superior future performance….
The news traveled quickly across Nike’s sprawling headquarters in Beaverton, Ore. Elliott Hill was coming back. Employees high-fived. An audible cheer could be heard in parts of Nike’s 400-acre campus. Current and former employees lit up group chats and social media. On Wall Street, investors joined the celebration, sending Nike shares up roughly 8% in…
For years, marketers have approached Reddit like every other social platform: The goal was usually to earn karma, get upvotes, share content, or occasionally create a viral post. Success was measured by engagement metrics rather than lasting business impact. That view no longer reflects how Reddit fits into today’s internet. Increasingly, Reddit is becoming the…
Specialization Is the New Currency in Media Hiring Generalists had their moment. Right now, the most compelling roles landing on the board share a common thread: employers want people who already live and breathe a specific world. A commercial real estate newsletter wants someone who can talk cap rates with hedge fund managers. A legacy…
Sony Pictures It’s a new age for Spider-Man. After his identity was revealed to the entire world, leading to a multiversal adventure that reaffirmed who the best “Spider-Man” villain of all time is, “Spider-Man: Brand New Day” finds Tom Holland’s Peter Parker at his most alone. The…
Owning a fashion brand in Nigeria has never been more demanding. Starting one may be easier than ever, but building a business that survives is another story. Social media has lowered the barrier to entry. Anyone with a sewing machine, a smartphone, and an Instagram account can launch a fashion business. Every day, new brands…
Legacy Publishers Are Spending Big on Creative Vision Mansueto Ventures posted two senior roles in the same week, and taken together, they reveal a publisher making a serious bet on brand reinvention. A Chief Creative Officer to reshape the visual identity of both Inc. and Fast Company, and a Senior Editor to build out the…
Everything’s coming up roses, and just about every other flower imaginable. Adam Brand of M&S Schmalberg sat down with ET to reveal why stars like Gigi Hadid, Beyoncé, Jenna Ortega, Sarah Jessica Parker, Anne Hathaway, Olivia Rodrigo, Gwen Stefani, and Emily Ratajkowski have all turned to the company’s custom fabric flowers to complete their outfits. Theo Wargo/Getty Images…
Jay Maidment/Sony Pictures By all appearances, “Spider-Man: Brand New Day” marks the start of a whole new phase in the journey of Tom Holland’s Peter Parker in the Marvel Cinematic Universe (it’s in the title, after all), but don’t mistake this for a reset that will have nothing…
