Willow acquires femtech competitor Elvie 

Willow, maker of wearable breast pumps, announced it acquired British femtech company Elvie to scale the companies’ maternal health platforms.  San Francisco-based Willow offers in-bra breast pumps, pumping accessories and breast care. The company most recently received FDA 510(k) clearance for its breast pump, Willow Generation 3 Breast Pump, in October of last year.  Elvie…

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