In Q1, YouTube Music and Premium saw ‘largest quarterly increase’ in non-trial subscribers since 2018 launch, says Alphabet CEO, as platform’s quarterly ad revenues rose to $9.88B
YouTube‘s advertising revenue grew 11% YoY to $9.88 billion in Q1 2026, up from $8.93 billion a year earlier, according to parent company Alphabet‘s earnings report published on Wednesday (April 29). But on the earnings call, Alphabet Chief Business Officer Philipp Schindler signaled that YouTube‘s subscription business is gaining ground on its ad business, noting…
