CRM vs. ERP Functional Architecture: Mapping Data Models, Workflows, and System Handoffs
The functional split between CRM and ERP defines how enterprises convert customer interactions into funded operations and predictable margin. This briefing maps those structural gaps to inform acquisition due diligence, platform consolidation scenarios, and multi-year TCO modeling for board-level decisions. The evidence suggests integration choices determine 12 to 24 months of operational runway for major…